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> This is a common refrain since about 2010. Hasn't happened so far.

iOS market share has declined tremendously since 2010, from approximately 80% to approximately 20%.



"iOS market share has declined tremendously since 2010, from approximately 80% to approximately 20%."

Not so. IDC data: iPhones shipped in 2010: 47.45m. Total smartphones shipped worldwide in 2010: 303.9m. iPhone share: 15.6%.

iPhones shipped in 2014: 192.6m. Total smartphones: 1.295bn. iPhone share: 14.8%.

As a percentage of all mobile phones (including featurephones), iPhone shipments have risen steadily from about 3.3% (average across 2010) to 11.8% (average first two quarters of 2015).

I don't know where you got your numbers from, but they don't match any I recognise. (Equally, if you're using "market share" to mean "install base" - don't. They're not congruent.)


> iOS market share has declined tremendously since 2010.

Has it? It looks to me like most measures have current iOS smartphone marketshare at or above 2010, but down from a peak in 2011-2012. Android is a lot higher than in 2010, having eaten most of everything that isn't iOS




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