I think we know what a post-ad (or "blocked") landscape looks like ... just look to NPR and boingboing.
At NPR: major movies, product launches, etc., are framed as stories and are given decent editorial treatment. But it's just part of the PR Blitz package that the advertiser is taking out into the marketplace. There's a TV commercial, a magazine ad, a Charlie Rose booking, a Terry Gross segment ... and a pre-written 80 second slot for "Here and Now". It's just part of the blitz and it's just pacakged slightly differently when it plays on NPR. But make no mistake that Terry Gross interview with Mr. Phoenix as "Her" was moving into theaters was not a coincidence.[1]
at boingboing: constant, never-ending "stories" that are nothing but frames of words for amazon affiliate links. They've gotten very brazen about it[2], but other outfits could be more subtle and I think you'll see it.
[1] Highly recommended. Hilarious interview. At one point, Phoenix forgets what her name is and at no point does he even know what show he's on. Classic.
[2] Regular postings along the lines of "remember that one movie ... man that was great ... two more lines of content ... affiliate link to the DVD".
I remember when "Here and Now" first appeared on my local npr affiliate. I was taken aback at how out of step with their other content it was-- unintellectual, poorly informed host(s), focused on the latest 'hot' media topics du jour (minus the insightful introspection found on other npr programs)... for me, it added nothing of value, and felt like a waste of my time, so I stopped listening and assumed others did the same. I can't believe it's still airing.
At NPR: major movies, product launches, etc., are framed as stories and are given decent editorial treatment. But it's just part of the PR Blitz package that the advertiser is taking out into the marketplace. There's a TV commercial, a magazine ad, a Charlie Rose booking, a Terry Gross segment ... and a pre-written 80 second slot for "Here and Now". It's just part of the blitz and it's just pacakged slightly differently when it plays on NPR. But make no mistake that Terry Gross interview with Mr. Phoenix as "Her" was moving into theaters was not a coincidence.[1]
at boingboing: constant, never-ending "stories" that are nothing but frames of words for amazon affiliate links. They've gotten very brazen about it[2], but other outfits could be more subtle and I think you'll see it.
[1] Highly recommended. Hilarious interview. At one point, Phoenix forgets what her name is and at no point does he even know what show he's on. Classic.
[2] Regular postings along the lines of "remember that one movie ... man that was great ... two more lines of content ... affiliate link to the DVD".