I think that's worth a lot. You don't often see such a sincere apology in situations like this. Very cool on IMAX's part.

So? I imagine many sites have been on the receiving end of this yet dont have the political capital that Ars has? How the hell is this level of bullying accepted? Trademarks aren't keys to censoring others. Its absurd that this even happened. Did they change their policy? Fire Mary Ruby? Do anything? Of course not. Empty apologies are useless.