I'm in NYC, and I love Fresh Direct. I use Fresh Direct for the food, and Amazon for everything else.

I feel guilty for not patronizing my local retail establishments, but the cumulative advantages of 1) huge inventory, b) rapid delivery, and c) competitive prices, makes the decision to prefer the online giants a no-brainer.

Have you tried Amazon Fresh? I use FreshDirect for work, but for my own personal groceries I've been using Amazon Fresh and I love it.

I've done a price comparison between Trader Joes, Whole Foods, Amazon Fresh, Freshdirect. Seems Trader Joes still has the cheapest prices, but Amazon Fresh seems to beat FreshDirect. They delivery in person with 1 hr time slots and 3 hour windows for unattended delivery.

> Have you tried Amazon Fresh?

I have not. To my embarrassment I didn't even know about it. But I checked it out and am going to give it a whirl. Thanks for the suggestion.

Gotta love the low switching costs of the 'net. It's not that easy to switch your physical grocery store.

Fresh Direct is in South Jersey/Philly too, and I'm sure other area's, but it is so much more expensive than a normal supermarket. They're basically giving us NYC prices, and it's not worth the convenience. Also, a localish franchise ShopRite delivers with normal prices, and a $10-$20 fee.