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I doubt it was for the subscribers. Look at AOL's recent acquisitions in the last 10 years.

Video: StudioNow, 5Min Media, GoViral, Vidible

News: Weblogs, TechCrunch, The Huffington Post

Marketing: Lightningcast, Third Screen Media, AdTech, Tacoda, Quigo, buy.at, Pictela, gdgt, Adap.tv, Convertro, Gravity

One by AOL sunset Gravity, Pictela, ADTECH, Adap.tv, AdLearn, and Convertro (along with subproducts like Adap.tv Marketplace, and AOL's native data platform) into one product. One by AOL is a HUGE product. http://corp.aol.com/2015/04/14/aol-launches-one-by-aol/



StudioNow had been broken off from AOL and repurchased back by the initial investors two years ago, although AOL still holds a minor stake in StudioNow (at the time). [1]

Disclosure: I used to work for AOL StudioNow.

1: http://www.bizjournals.com/nashville/morning_call/2013/01/st...




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