That's probably their next attack target. VPNs. Put out this awesome new 'secure' service for free, suddenly make everyone aware of VPNs and what they are, and how they are suddenly the most important thing for security, through subtle ads and 'techcrunch-y' articles. BAM, people start switching in droves, other reliable and cheap VPN service providers start losing business, google reader (but the service actually stays up this time, just logging like hell, and eventually becomes _necessary_ to use google services, because SECURITY!) yada yada

How is google allowed to repeat this again and again is beyond me