First, Dropbox has not commented on why Dropbox.com redirects to them, nor about their lawsuit of the domain owner. Therefore, this is a horrible news article, with an assumption that Dropbox holds an new ownership stake in the domain.
Second, it's actually quite possible Dropbox asked the .com holders to forward traffic to the real site in order for both parties to value the domain's contribution to downloads/upsales from type-in traffic (is it 90% new users? Or almost always those who have an account?). This would mean TechCrunch hurts Dropbox by increasing their cost to buy/license the domain.
Third, we can't tell who owns the domain, so it could still be the same party! The .com could forward to the real site for just one day to tease Dropbox by sending it visitors for just one day. This also means they could point to the real site for a month, then a competitor later on after links start rolling in.
Finally, I don't think this owner, nor Justintv.com, are cybersquatters since they owned their domains since the 90's.
Yes, looks like the .com turned off Whois privacy, and Dropbox does own it now (most Whois services still point to Domains by Proxy, including when I checked). But since Dropbox didn't have a comment for TechCrunch on why the domain pointed to the real site while it was still privacy-protected, the headline of the article didn't make sense.
Dealing with squatters is the price we as web developers/entrepreneurs must pay? If domain names actually required a registered business to purchase a domain name that'd make perfect sense. Unfortunately I could go buy sligenterprises.com and you'd be out of luck if that's what your product was best represented as (except for suing me). I'd amount it to putting up a big ass sign, waiting for someone to also use a similar name, then you change the sign to have a competitor's phone number beneath the name. How is the legalese in that "you are screwed?"
"21. Plaintiff has expended considerable time and effort promoting and advertising Dropbox, using DROPBOX as its brand name. To date, Plaintiff has spent in excess of $1 million dollars marketing the DROPBOX brand."
They have $1.5m in funding (according to CrunchBase), and they've spent over a million dollars on marketing already? There has to be an interesting story in there somewhere.
Seems like a pretty large number, but remember, funding isn't dropbox's only source of income.
In addition, depending on the definition of 'marketing' (IANAL), the referral engine (i.e. free space for referring other users), might count as marketing the dropbox brand, and the 'value' of the free space would likely count as the amount customers would have to pay, not the cost to dropbox.
It's worth mentioning that the first hit for "dropbox.com" on Google is the actual site, "getdropbox.com". Many people navigate to a site by googling its URL then clicking the first link.
I doubt most people navigate that way. Sure, plenty of browsers will do a google search from the address bar but only if what you've typed doesn't resolve on its own.
Reminds me of the time I searched for 'Google' using my browser's Google search, and then clicked on the first result to get to Google to search for what I was looking for...
I do that all the time! Any site whose domain name I can't remember totally, or rather, any site I'm visiting by putting in the domain name, I use google.
That way, I get an extra layer of protection of scams and what-nots. Well worth the extra click or two.
here's a related story that i am reminded of: i had a customer complain that a survey form on their site was occasionally not working, according to their customers, which they learned by those customers filling out a feedback form on the company's site which then sent them an e-mail. this survey form was a special url that was printed on receipts they gave to customers.
after looking in the server logs and finding nothing strange that would explain why the survey is only occasionally not working (i still didn't have a concrete definition of what "not working" meant), i had the company talk to one of their customers to get more information. he forwarded me the feedback email generated from their website, which included the end user's ip, which i then looked in the logs for.
what i found was that the way the user got to the company's feedback page was by typing "www.theirdomain.com" into yahoo search, clicking on the first result, and then going to the feedback link from their site (the referrer of their initial visit was a search.yahoo.com query for the domain). only after typing "www.theirdomain.com/survey" into yahoo's search box, did i discover the root of the problem.
for whatever reason, yahoo wasn't returning any results for the specific "www.theirdomain.com/survey" query, despite the page being there for years and having proof of yahoo crawling the url many times in the logs. google would bring it up as the first result, as did every other search engine, but for some reason yahoo would just return a "couldn't find anything matching that" error, which the end user translated into "your company's survey page doesn't work". after telling the specific user to type the survey url into the box "at the top of the screen", it of course worked. every other customer complaining about the problem was doing the same thing, all because of yahoo.
If you thought it's easy to get to Google, think again. In our current round of usability research, only 76% of users who expressed a desire to run a Google search were successful.http://www.useit.com/alertbox/designer-user-differences.html
I frequently see users type www.microsoft.com or similar into Google. I think people see Google as their address bar, as generally it's set as the home page.
Asking a user what the address in the address box/bar is often ends with a blank expression on their face!
I've been using the Web for 14 years and I do it from time to time too! Once you're in the search box anyway, it's more hassle to correct yourself than just search for the domain you wanted :)
which doesn't show too much except for some godaddy.com domain parking.
If it was just a domain parked while the guy was trying to figure out what he wanted to do with it, I'm not so excited about the outcome. If it was misleading site pretending to be getdropbox.com, then that's a whole other story.
There really needs to be a better system for domain name registration. I'm all for inexpensive domain names but perhaps there should be some sort of waiting list, and if people are on the waiting list, the renewal fees get raised by a set amount each year (perhaps capped at something like 25%) as long as there was a waiting list. Once the person doesn't renew, the first person on the waiting list gets it but they get charged at the new rate.
In that way, you couldn't just squat on a domain without doing something with it and eventually there would be a fair market price for it. If no one wanted it, the price for the domain would stay low.
There is probably still some gaming in a system like that but at least it would encourage more turnover of unused domains, which would be a good thing.
Haha. You know, this must really be an amazing company. I have never used the product myself, but every time a post about Dropbox comes around, there are always at least a few comments of people just wanting to mention how much they love it, regardless of the actual submission topic.
I wonder if this service is only available to US companies?
If my foreign company registers a trademark in my own country then finds a website that was registered 9years ago will the US court force them to hand over the .com domain?
I think the key is the trademark confusion part. If you have a domain name that was registered a long time ago and then realize that it's a name for some successful business and then start to use your domain name for something related, then you are guilty of trademark infringement. If on the other hand you've been running a business since before the other one started, then it's they who are guilty of infringement. If you own ibm.com for your business "Indiana Boomerang Manufacturing, Inc.", IBM can't really push the trademark infringement allegation because the risk of confusion is small. That's at least my understanding of how trademarks work.
Seems like the guy initially registered dropbox.com before anyone had heard of it, not sure I think its a great thing. Surely you just call your company something that you can get domain for. Well whatever really, I love dropbox and this guy was just leeching off them.
I met Drew, one of the founders of Dropbox, a few years ago at Barcamp Boston. If I remember it right, he said that the initial dropbox.com owner was just some random dude who was planning on starting some sort of venture related to dropboxes, hadn't done it yet, but didn't want to sell. My impression was that he got the domain some time before Dropbox launched, and at least initially, he wasn't doing anything particularly irritating other than letting a short domain name languish (not that bad, in the big picture).
From the PDF in the link, it sounds like the original owner then transferred the domain to a third party, who then ran ads for Dropbox's competitors, leading to the legal wrangling.
More or less the opinion I got from it, although the third party seems more like a service the guy used. The guy was clearly using Dropbox and its brand name for his gain, but I can't easily get behind this as good thing when he had domain name first and legitimately. If he went ahead and made a company of his own called dropbox he might well have been fine, who knows. Just felt compelled to comment because the anger directed at the guy seems a bit unfair - it was Dropboxes choice to start a company up called that when they knew they someone else owned the domain.
He probably would have been fine if his business was airdropping goods or something else that can be construed as "dropbox" but in a realm sufficiently different from file syncing. He certainly couldn't have started a file syncing company called dropbox, that seems like obvious trademark infringement. Mere registration of a domain doesn't create a trademark.
You won't need to do that to screw up his life. The lawsuit is calling for $100k in damages minimum. If he's as poor as most of us here, that'll mess him up for a while.
Second, it's actually quite possible Dropbox asked the .com holders to forward traffic to the real site in order for both parties to value the domain's contribution to downloads/upsales from type-in traffic (is it 90% new users? Or almost always those who have an account?). This would mean TechCrunch hurts Dropbox by increasing their cost to buy/license the domain.
Third, we can't tell who owns the domain, so it could still be the same party! The .com could forward to the real site for just one day to tease Dropbox by sending it visitors for just one day. This also means they could point to the real site for a month, then a competitor later on after links start rolling in.
Finally, I don't think this owner, nor Justintv.com, are cybersquatters since they owned their domains since the 90's.