Yeah, this series was really inspirational and interesting, and the first time he mentioned Fog Creek it was funny. But at the end, that was just tacky. I like his stuff, he's an intelligent guy, but he pushes his company/products into his insightful articles/speeches almost to a fault.
But then, I wont stop reading his articles and I guess that means I wont stop hearing about his company. Does that mean he's marketing successfully?
It's an old sales adage: Never stop selling, kid. Never stop selling.
And, he does it because it works. We all know what Fog Creek Software does, don't we? I betcha a number of people here have tried his bug tracking software, too.
Me. I'm currently using FogBugz at a company where I'm consulting. We haven't been using it for long, but it's nice enough. (In the past I've used Jira, Trac, Bugzilla). Overall favorite is Trac.
I usually don't mind it in his articles, but at a speech to a university crowd, it comes off as a little arrogant.