I did the the idea they displayed with making what appeared to be an ad or such but I think the work area is too small. I can see all sorts of fun for kids in arranging toys on different backgrounds to produce interesting pictures, provided there is some ease of sharing their work. Same with adults who want to do quick mock ups, something this would open up that world a lot more than any paint or image program ever did, most are still too arcane for the majority of users. This is like taking grade school collage work and suddenly making it a valid development tool