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Traditionally-print publications have a huge problem with linking to whatever they are talking about. I've seen articles about a video which don't link to the video the article is about.


It's even worse when a publication has hyperlinks in seemingly-relevant places, but they're just a link to that keyword on their own site.


Interestingly, this is often because writers are not allowed to add links. Links are the domain of the editors, which is a separate union.

Blogs get around this by not being published "articles", so the author can add their own linking. This is one reason why "blogs" are called out so explicitly on news websites.


New York Times is getting better about this, I've been surprised to regularly see links to Youtube videos in their articles!




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