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"Obviously want to optimize for success."

No, you're optimizing for "fairness" as you see it, for yourself. This split will do nothing good going forward ... unless, of course, you will internally burn at the idea of your cofounder getting more than what you view as his fair share. Which should tell you something, and brings me to:

The pitfalls are inside people's heads and hearts, so I think you'll find that strategy to be particularly difficult to execute.

The cofounder should be obvious; others who, especially down the road when the starting details are lost in time, will ideally see you two working just as hard as each other, and wonder why the split is so uneven. I don't see anything good that can come from that.



This data somewhat contradicts that however, as it says unequal shares are correlated with higher initial funding valuations (obviously that's not a perfect metric) http://siepr.stanford.edu/system/files/shared/pubs/hellmann%...

I'd really like to see the data which suggests equal shares lead to better success outcomes (maybe YC has this?).


My guess is that the numbers would swing sharply in the other direction if the study accounted for survivorship bias.




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