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Why did hard drive manufactures move from a (misnamed) base 2 to base 10?

A similar question is - why do all gas stations sell gas for x.yy9? It's impossible to sell something for 9/10 of a penny but in the U.S. they all do it.

If you ask the people doing it, you'll get the answer that it serves the consumer better, it's just a coincidence that it happens to make their product look artificially better/cheaper/whatever than it is.



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