Innovative business structures that get press are simply good hiring tools. It's a way of signalling "we want the best people and this is the organizational structure the best people want".
Most people have heard of Valve, 37signals, Zappos, Google etc. not just for their products but also because of their attractions as employers. This is good marketing for what most of us deem as an extremely competitive talent squeeze.
Most people have heard of Valve, 37signals, Zappos, Google etc. not just for their products but also because of their attractions as employers. This is good marketing for what most of us deem as an extremely competitive talent squeeze.