I didn't get that. It spends roughly the first half presenting the TQP arguments and roughly the second half presenting the Newegg arguments. They sound like they might be quotes from the case's opening arguments.
If they are, I can see why TQP won. The TQP statements do a much better job of appealing to emotion, talking about "the little guy" who "doesn't have all these fancy degrees." A "hard worker" who created "the invention that makes [Internet credit card] transactions safe," and TQP saw companies "using it and not paying for it," so they "invested millions of dollars" and now "more than 125 companies, including PetSmart and Amazon" have taken licenses.
Can't say I like the results, but I can see why it worked. It tells a story that people love to believe.
If they are, I can see why TQP won. The TQP statements do a much better job of appealing to emotion, talking about "the little guy" who "doesn't have all these fancy degrees." A "hard worker" who created "the invention that makes [Internet credit card] transactions safe," and TQP saw companies "using it and not paying for it," so they "invested millions of dollars" and now "more than 125 companies, including PetSmart and Amazon" have taken licenses.
Can't say I like the results, but I can see why it worked. It tells a story that people love to believe.