Why would the key metric be that of creating rather than spending?
The fact that I sit at Vim all day cranking out Ruby and Python (for work and for open source etc.) is irrelevant to whether I buy a smartphone. Apple getting £500 from my mother for a new iPhone is no different than them getting £500 from me. In sales, the key metric really IS spend rather than creativity/interest.
The fact that I sit at Vim all day cranking out Ruby and Python (for work and for open source etc.) is irrelevant to whether I buy a smartphone. Apple getting £500 from my mother for a new iPhone is no different than them getting £500 from me. In sales, the key metric really IS spend rather than creativity/interest.