Technology is more expensive. Hey, women spend more on cars than cosmetics, should they include car columns too? Buying a laptop, an iPhone and a tablet or something will cost way more than a year's worth of make up, doesn't say anything about a person's real interests.
Also, the average British woman is not the average Women's magazine reader. It's more likely that readers of women's magazines 1. don't spend as much on technology, or 2. if they do, it's simply the case of buying an expensive smartphone or whatever to listen to music or browse Facebook.
Technology is more expensive. Hey, women spend more on cars than cosmetics, should they include car columns too? Buying a laptop, an iPhone and a tablet or something will cost way more than a year's worth of make up, doesn't say anything about a person's real interests.
Also, the average British woman is not the average Women's magazine reader. It's more likely that readers of women's magazines 1. don't spend as much on technology, or 2. if they do, it's simply the case of buying an expensive smartphone or whatever to listen to music or browse Facebook.