I think it's a mistake to conflate marketing, reputation, and stereotypes. I don't have an unlimited amount of time to spend reading articles. Reputation is one indicator that I use in determining which articles to spend that time on.
That's partly true, but the idealist in me also hopes it's the product of consistently high quality.
Regardless, I think the association with "stereotypes" was what bothered me, along with the implication that people with high intellectual standards will ignore such things.
