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it could be useful in targeting ads, i.e. tracking users other website habits to show them much more relevant ads.

Let's say HN has ads. And it sees that you just came from a Python tutorial site. Instead of showing you a random programming book, the ad would show you a series of Python books.



Let's say you're a staffer for a Republican congressman, and I'm an innocuous web page you've visited. Oh, look! You've visited a lot of gay pornography sites! I think I'd like you to start paying me $50 a month now, so I can "protect" you from negative publicity.


Because a Democratic congressman wouldn't have any political problems whatsoever if found to have visited gay porn sites. :)


I didn't give much thought to this example but I think it makes the point OK.


Actually, in targeting, user's short term interests are much more valuable than the long term interests. If a visitor is on HN, you would already know his immediate interests. Knowing that he came from a Python tutorial site, that too you can't say if he is regular there or one and off, would provide marginal value which is hard to justify.


Is there any A/B testing that backs this notion up?




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