I was more responding to your question "how are these people still in business" than questioning your logic. Obviously it would have been better for them to test their market. But the flop itself is pretty insignificant, pocket change to a company like P&G.
Oh, I see. Yeah, I wasn't suggesting that this in particular should drive them out of business. I was wondering how the kind of person who thought "flying to India to research a product for India" was trimmable fat would be able to successfully keep a company afloat.
