1) For our company to make a decision it would be really important to roughly know the costs per lead upfront. Have you considered this kind of pricing and if yes: why did you decide against it?
2) do you have any special areas of expertise? A car dealer has different requirements than a biotech startup, so how do you cope with that?
Thanks for the great questions! The amount of time required per lead varies substantially between different client types, so giving a cost per lead isn't possible between different types of users. (We've also found that compared to, say, outsourcing shops, a cost per lead model encourages hastily researched leads).
In the first two weeks we return a firm cost per lead, and over the first month, a cost per user.
In general, we've found that B2B user sourcing is much, much easier than B2C, although LeadGeni.us has done the latter as well. The sources are easier to nail down and research, and it's easier to tell pre-contact whether they'll actually have a need for something.
B2B is a very general term. While some B2B companies sell their products and services broadly (Stripe and Zenefits are good examples of this), many others are vertically-focused.
I'd be curious to know if you have provided your service to vertically-focused companies and, if so, which verticals you have experience with.
1) For our company to make a decision it would be really important to roughly know the costs per lead upfront. Have you considered this kind of pricing and if yes: why did you decide against it?
2) do you have any special areas of expertise? A car dealer has different requirements than a biotech startup, so how do you cope with that?