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Agreed, this is an excellent apology. No "sorry if you were upset" conditional apologies here, just a straight up "here is where we dropped the ball, and here is what we have fixed so it doesn't happen again; we're sorry".

Brilliantly handled.



And the new policy is backdated... which just happens to cover those folks who complained about getting tshirts.


That's the genius part. Super smart. Well played.


Except it doesn't actually have the "we're sorry" part. :-)




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