This is very, very true. I started doing the Stronglifts routine about 5 months ago, which is very similar to Starting Strength, and I'm amazed the progress I've made. The routine only contains simple, full-body exercises like squats, deadlifts, bench presses and pull-ups.

Eating healthy and making sure you get a decent amount of protein along with full-body exercises with heavy weights beats that new fad from Men's Health every time.

Don't believe the hype.