As a hacker-turned-buyer, these are good tips. Especially #2.
I have a couple guys emailing me like crazy right now. I'm not responding. Why?
Nothing has changed. I don't need to respond every day to tell you nothing has changed. I start to get frustrated, and it turns me from an advocate into someone who just wants you to go away.
It's not that I mind talking about the issues, it's just.. if I say I don't have budget now, you asking me every week is not going to change that.
If instead you're telling me about what's updated, if something you've updated increases my business case, then that's actually actionable information I can do something about.
"if I say I don't have budget now, you asking me every week is not going to change that."
That's exactly the reason #2 is such a good idea (I do a version of the same in some cases).
You keep your name in front of the prospect w/o being annoying and requiring them to do anything. Along those lines though any contact if excessive can be annoying.
I have a couple guys emailing me like crazy right now. I'm not responding. Why?
Nothing has changed. I don't need to respond every day to tell you nothing has changed. I start to get frustrated, and it turns me from an advocate into someone who just wants you to go away.
It's not that I mind talking about the issues, it's just.. if I say I don't have budget now, you asking me every week is not going to change that.
If instead you're telling me about what's updated, if something you've updated increases my business case, then that's actually actionable information I can do something about.