The worst customers, I call them pathological customers,
are attracted to things that don’t have a lot of money.
It’s amazing how many people have told me this. You raise
prices, and you deal with less crazy people. At 99 cents,
people have very unreasonable expectations.
Very true. I noticed this with an iPhone app I developed. It was a sports app and I manually updated things like results and tables throughout the year. The app sold well at 99¢. As it was a sports app and required regular updating (not to mention the feature updates I regularly put out) I decided to create a new app and charge for it again the following season. It had some new features but the basic functions were all still there. The number of horrible emails I received was crazy. A lot of people got angry, ignored my explanation, and told me they would use a competitors app (fine by me). But I was genuinely surprised by a few emails personally attacking me and telling me to 'fucking die'. I did this for a few years and the solution seemed to be doubling the price. Revenues didn't drop away but the pathological customers certainly did.
