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And as I assume it to be the case in most other food truck culture centers, many of the Durham trucks have used their mobile success to bootstrap a traditional brick-and-mortar shop (e.g. The Parlour, Monuts, Cocoa Cinnamon.) Allowing entrepreneurs to experiment with minimal risk can be an inexpensive and effective way to build a local economy.


many of the Durham trucks have used their mobile success to bootstrap a traditional brick-and-mortar shop

We're seeing the same thing in Seattle, as well. Some of my new favorite restaurants started life as food trucks and have moved up to more traditional quarters.




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