I said that in the article. It was intended to be a simple free game. Anywhere I mention the game in the article I say that we didn't make a game that is good enough. The point of the article was to go through the things that we did right and, mostly, wrong so others won't make the same mistakes.

We actually do know how to make hits. I have been making them all of my career. Our last game was Social City on Facebook. It has 3MM DAU, and was a top 1o game.