Yep. I think they need to come a little late to the table with WAY more substance and to follow scandals a month later with serious indictments. Let the net build the buzz before the big reporting and then spread the news and discussion after the big reporting. A good complement.

Decided to follow up on my blog with a vignette: http://justindz.tumblr.com/post/91601837/this-is-sam-he-work...