It removes the risk for the developer to just 'build' (which is ultimately what they enjoy doing) and also shifts the key responsibility for the initial marketing / customer acquisition away from the developer (which is often what they either don't enjoy doing or suck at).
After this phase, either the idea is a success, the developer gets paid and a mvp is now a business hopefully with profit (for both parties involved) or the idea was not a success and the developer still gets paid some money.
If you have a world changing idea and you've quit your job with a plan to start a start up - that's fine. This probably isn't the right opportunity for you - try Y Combinator or go in search of real funding once you've built a self financed MVP.
However, if you're a developer with a niggling idea that you keep meaning to work on because you know it could turn into something bigger or you just don't feel confident in your own marketing / customer (or user) acquisition skills then this is a really great opportunity!
I've literally missed so many opportunities before, where I've had an idea - not executed it due to no short term monetary reward or no confidence that I could market it correctly and then watched as a start up is formed a year or two later by someone else which was essentially that idea!
It removes the risk for the developer to just 'build' (which is ultimately what they enjoy doing) and also shifts the key responsibility for the initial marketing / customer acquisition away from the developer (which is often what they either don't enjoy doing or suck at).
After this phase, either the idea is a success, the developer gets paid and a mvp is now a business hopefully with profit (for both parties involved) or the idea was not a success and the developer still gets paid some money.
If you have a world changing idea and you've quit your job with a plan to start a start up - that's fine. This probably isn't the right opportunity for you - try Y Combinator or go in search of real funding once you've built a self financed MVP.
However, if you're a developer with a niggling idea that you keep meaning to work on because you know it could turn into something bigger or you just don't feel confident in your own marketing / customer (or user) acquisition skills then this is a really great opportunity!
I've literally missed so many opportunities before, where I've had an idea - not executed it due to no short term monetary reward or no confidence that I could market it correctly and then watched as a start up is formed a year or two later by someone else which was essentially that idea!