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Facebook places much more value on its social graph than it really has. What your friends like and what you liked a year ago are mostly irrelevant at the moment you are browsing.

After all, it's been found that, as a generic ad platform, facebook ads are not nearly as effective as google's ad platforms. I bet that, over time, FB will have to make changes to their ad product to be more like AdSense. Or even worse, it could be like the facebook credits farce.



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