This is what we've all been waiting for: CPM ads based on age and gender. This is the holy grail advertisers have wanted. But it remains to be seen if this information actually translates into better online advertising. We will soon see. I'm skeptical. I am almost positive that this won't lead to better CPMs, higher click throughs. This might make brand advertisers, who don't care about that stuff, happier.. but still won't want to put ads on a penis growing forum. TV is what they like. So yeah, we'll see, but I'm not expecting much.