Yes, consuming is an experience, and experience is one of the ideal things to do on vacation in particular.
Surely it's still legal to have just as many new and rewarding experiences, in a new or familiar environment for the same duration of time, and none of them are actual consumer activities.
It can be as fantastic as possible without doing any more significant or out-of-the ordinary consumption than otherwise.
If you can't get the most out of both plain experiences and dedicated consumption, any travel might not be as worthwhile as it could be.
Engaging with the world, with people, with experiences, and places is good! Yes, there is a consumptive element to it, but you can be reductionist about that all the way down.
It's a far cry from taking a vacation where, for the entire time, you are The Customer. Where you are paying for predictable catered experiences and food, where everyone is trying to serve you in some way.
Oof.