Apologies- I deleted my post by mistake. I've reposted it, but now your reply is lost.
In my experience Uber has a middle-to-none brand recognition for most people in New York. The only people I know that use it are techies.
Uber launched their product too early because they are scared of competition- it's as simple as that. By Feb 2013, Hailo and GetTaxi will be in the city and they both have far more experience with yellow cabs than Uber- and haven't already annoyed a large group of them.
In my experience Uber has a middle-to-none brand recognition for most people in New York. The only people I know that use it are techies.
Uber launched their product too early because they are scared of competition- it's as simple as that. By Feb 2013, Hailo and GetTaxi will be in the city and they both have far more experience with yellow cabs than Uber- and haven't already annoyed a large group of them.