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> Revealed preference shows that American eaters value price above all-else.

I've thought quite a bit about revealed preference in the context of recommendation algorithms. It's tempting to believe what people do in a given situation reveals what they actually prefer despite claims to the contrary, but psychology has long theorized it's more complicated than that. There's a complex interplay of conscious preference, subconscious impulses, information availability, and executive function.

The hard part is quickly convincing someone of the value proposition when there's an option that will ultimately be more satisfying than the quick and familiar.



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