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- June 2024. Mozilla acquires Anonym, an ad metrics firm.

- July 2024. Mozilla adds Privacy-Preserving Attribution (PPA), feature is enabled by default. Developed in cooperation with Meta (Facebook).

- Feb 2025. Mozilla updates its Privacy FAQ and TOS. "does not sell data about you." becomes "... in the way that most people think about it".




Also worth noting it's automatically disabled if telemetry ("Send technical and interaction data to Mozilla") is disabled.

Though even without disabling it, PPA is currently in limited rollout and only visible to Mozilla websites in the first place, so it would hardly cause any harm for now.

[1] https://blog.mozilla.org/netpolicy/2024/08/22/ppa-update/


> worth noting it's automatically disabled if telemetry ("Send technical and interaction data to Mozilla") is disabled

When I was using FF, i noticed that updates often revert settings to default. What pissed me even more was that there is no clear "Disable auto updates" checkbox, I had to create policies.json file in Contents/Resources/distribution folder for that. This was hostile, I'd never win the battle with developers.


Mozilla has had missteps for sure (like almost every other browser company). but the MVP is uBO (which Firefox still allows). Even if Firefox adds that in by default (which suck), uBO allows you to block outgoing traffic to these 3rd party sites.


Firefox vs uBO is cat and mouse game. Cats always win. uBO creator, gorhill, should write his own, $10 one-time purchase, browser app, this will be the end game :)


Sorry, but I can't stand posts like this and they always come up in discussions about Firefox. If you have a better alternative than Firefox, please say so.

Mozilla has many problems and has done bad stuff. Firefox is better than Chrome for most users. These are not mutually exclusive statements.


It is just facts.

I use Safari with Wipr and iCloud Private Relay, better than FF if you have Apple devices.


They're facts, but they aren't helpful on their own. The article is about convincing Chrome users to switch to Firefox. If all you do is criticize Mozilla - no matter how much they deserve it - then you are signalling to users that they should stay with Chrome. Despite Mozilla's many problems, I'm sure you'd agree that Google is even worse.

An alternative to Firefox needs to be offered at the very least, or all you're doing is helping Google keep its iron grip on the web.


I did offered alternative, Safari, didn't I? :)

The trend Mozilla is going is clearly seen. these facts show the trend. That was the purpose of my post, to show the direction they have chosen.

I do get the frustration of not having safe choice at the moment. People lash out because anyone critical of Firefox removes the last safe choice they had. Subconscious reaction is to attack the messenger, instead of realising the grim state of things.

I'd suggest sticking to Apple at the moment, for the lack of better alternative. It has no skin in Ads game, it sells expenssive devices with pretty good privacy and security. Private Relay is big pain in the ass for Google and Facebook, btw.


What do you recommend to non-Apple users?


No idea, I'm Apple user in large part because of privacy and security it offers. Bonus - you get nice hardware :)

EDIT: have a look at ungoogled-chromium, I have it as a second browser on my Mac:

https://github.com/ungoogled-software/ungoogled-chromium


Might as well use Brave at that point if I'm tying my fate to Chromium, though I appreciate your confirmation that there's no non-Chromium option to prioritize over Firefox on Android.

Sounds like I'll stick with Firefox and consider it to be the primary non-Chromium recommendation for 74% of the world's smartphone users who aren't on Apple.




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