>How many people here think Google should change it's logo? The logo itself lacks any sort of design principles and very clearly was created by a techie with lack of graphic design. So why on earth hasn't Google changed it?
They have changed it. They subtly update it every couple years to keep the shading and the bevel in line with current trends.
In any case, you're either missing my point, or you're missing the point of the scene in the wire. That was about a brand escaping their old image. Microsoft isn't doing that. They're embracing their old image, celebrating their old brand, and remaining recognizable as who they were before, even though they had the new logo. That's pretty much the exact opposite of what worldcom and the barksdale crew were trying to do. If they wanted to escape their old image, now would be a perfect time to do it, with their most different products ever, but they are sticking by both the windows and the Microsoft brands.
> They subtly update it every couple years to keep the shading and the bevel in line with current trends.
Apparently not. They changed it once in 1999 (after its original in 1998) and again in 2010.[1]
"The logo was the foundation for new icons and hundreds of tiny alterations designed to accommodate and seamlessly integrate the expanded functionality of the left-hand panel."[2]
So they had a legitimate design reason for changing the logo, not based solely on the brand...
and your link to the top 10 brands only shows coke for me, but here's what i'm thinking of: golden arches, chevy bow tie, nike swoosh, apple logo, playboy bunny, wikipedia crossed W.
They have changed it. They subtly update it every couple years to keep the shading and the bevel in line with current trends.
In any case, you're either missing my point, or you're missing the point of the scene in the wire. That was about a brand escaping their old image. Microsoft isn't doing that. They're embracing their old image, celebrating their old brand, and remaining recognizable as who they were before, even though they had the new logo. That's pretty much the exact opposite of what worldcom and the barksdale crew were trying to do. If they wanted to escape their old image, now would be a perfect time to do it, with their most different products ever, but they are sticking by both the windows and the Microsoft brands.