Aussie in Norway, and have been part of a founding team here, as well as lead teams in companies you've definitely heard of.
I think the OP on X gets it right. It for sure is a marketing problem. The media machine in Europe is most likely fractured by languages. So take Norway. Sure we have our fair share of tech blogs/news/etc. but all are in Norwegian. Which cool for the local market, but outside that it's not the language that others are speaking. Where as the US publish in their native language, which so happens to be something most people speak globally.
I'm not suggesting that the local tech journalism is doing it wrong. But what is lacking is some kind of large European tech journalism, or heck even all the smaller ones writing about each other's cool new startups.
>But what is lacking is some kind of large European tech journalism
Yes, even when tech media in europe would want to hype the original OP startup, they are not that influential in general. I follow tech news daily but all of them are U.S. media, there is nothing comparable here.
I think the OP on X gets it right. It for sure is a marketing problem. The media machine in Europe is most likely fractured by languages. So take Norway. Sure we have our fair share of tech blogs/news/etc. but all are in Norwegian. Which cool for the local market, but outside that it's not the language that others are speaking. Where as the US publish in their native language, which so happens to be something most people speak globally.
I'm not suggesting that the local tech journalism is doing it wrong. But what is lacking is some kind of large European tech journalism, or heck even all the smaller ones writing about each other's cool new startups.