> This is why so much TV advertising is cars, banks, medications…
No, that’s because national TV advertising is super expensive.
> Does displaying Hulu ads to readers in countries without Hulu access make sense?
Yeah, perhaps it’ll generate interest in Hulu expanding to that country. You’d be reaching an audience that are ostensibly TV enthusiasts, so it’s a perfect idea for Hulu to gauge and develop interest among audiences that matter.
> A YouTube video explaining the Fourier series?
I don’t know: what kinds of products, services, or events might be interesting for someone who was interested in the Fourier series?
This isn’t a hard problem at all. Advertising worked in the 1950s just fine.
There is zero reason for a company to have my personal buying and interest habits in their database. It doesn’t benefit me. Is the advertising landscape better in 2025 than it was in 1964? Not at all. Here’s a prime example: my friend is an author, he reads blogs and websites on all matter of topics, but somehow if he’s researching a character, he’ll be followed around the web forever advertising products he’ll never buy. In the real world, if I go into a perfume shop one time and buy something, that doesn’t mean I’m a perfume enthusiast — so all of those CPM ads from the perfume companies: completely wasted.
Just because I view, visit, or even buy something, that doesn’t mean I’m interested. Am I in a feminine products affinity group because I occasionally have purchased those products for my wife?
Why not have everyone give a DNA sample to Google so they can tailor advertising based on my genetics? Where does it stop, and to what levels of absurdity shall it reach before we push back — both as consumers and well as tech people building all of this shit?
Want to sell boats? Advertise in boat content. Want to sell subscriptions to your “innovative accounting platform,” the advertise in accounting or business related content.
Again, this isn’t hard. I don’t want “personalized” advertising because the internet doesn’t know me or what I’m interested in at a particular moment. The data on me is very noisy, my interests frequently are fleeting or change, and my “buying habits” are very much contextual and situational. Not to mention I don’t want Google and potentially governments to know what I’m interested in — it’s literally none of their business.
Privacy is a human right and we should be pushing for that. If that makes it harder to monetize Taylor Swift — tough shit. Not my problem. And I don’t think Taylor Swift cares either way.
How did radio handle this for 90+ years?
> This is why so much TV advertising is cars, banks, medications…
No, that’s because national TV advertising is super expensive.
> Does displaying Hulu ads to readers in countries without Hulu access make sense?
Yeah, perhaps it’ll generate interest in Hulu expanding to that country. You’d be reaching an audience that are ostensibly TV enthusiasts, so it’s a perfect idea for Hulu to gauge and develop interest among audiences that matter.
> A YouTube video explaining the Fourier series?
I don’t know: what kinds of products, services, or events might be interesting for someone who was interested in the Fourier series?
This isn’t a hard problem at all. Advertising worked in the 1950s just fine.
There is zero reason for a company to have my personal buying and interest habits in their database. It doesn’t benefit me. Is the advertising landscape better in 2025 than it was in 1964? Not at all. Here’s a prime example: my friend is an author, he reads blogs and websites on all matter of topics, but somehow if he’s researching a character, he’ll be followed around the web forever advertising products he’ll never buy. In the real world, if I go into a perfume shop one time and buy something, that doesn’t mean I’m a perfume enthusiast — so all of those CPM ads from the perfume companies: completely wasted.
Just because I view, visit, or even buy something, that doesn’t mean I’m interested. Am I in a feminine products affinity group because I occasionally have purchased those products for my wife?
Why not have everyone give a DNA sample to Google so they can tailor advertising based on my genetics? Where does it stop, and to what levels of absurdity shall it reach before we push back — both as consumers and well as tech people building all of this shit?
Want to sell boats? Advertise in boat content. Want to sell subscriptions to your “innovative accounting platform,” the advertise in accounting or business related content.
Again, this isn’t hard. I don’t want “personalized” advertising because the internet doesn’t know me or what I’m interested in at a particular moment. The data on me is very noisy, my interests frequently are fleeting or change, and my “buying habits” are very much contextual and situational. Not to mention I don’t want Google and potentially governments to know what I’m interested in — it’s literally none of their business.
Privacy is a human right and we should be pushing for that. If that makes it harder to monetize Taylor Swift — tough shit. Not my problem. And I don’t think Taylor Swift cares either way.