i always feel that stories are written from the public facts. but what about the private facts, connections etc which are never told and might be the real secret?
> The first sales come from the loyal CISOs who work with the fund.
> This "loyalty program" - which encourages deepening the relationship between the CISO and a party other than his employer - is seen by many in the industry as a red line crossed by Ra'anan and Cyberstarts.
> Cyberstarts vehemently denies [...] and claims that CISOs were never remunerated for purchasing the products of the portfolio companies.
> he promises teams of fresh graduates from the technological units not only investment and support in establishing a startup but also "initial revenues of $2 million per year".
Wow this is huge. Ya I have been feeling this for a while now.
This whole product market fit and things like that are Important, but not as important as connections The way I see a lot of deals going down is the customer will buy the product from that founder No matter what the quality is and that is how a lot of them get high initial.
That is why a lot of VC firms exclusively focus on B2B SaaS these days.
calcalistech article was interesting with a bunch of light on the industry. It is basically a no brainer to first talk to CISOs to develop a product that solves problems, but the ability to establish close relationships with those people and then convert them is “magic”. We all have a hunch what that magic ingredient is though.
