- The clickbait, SEO-optimized garbage that today fills 95% of search results could entirely disappear as a business model because they have nothing interesting to offer and the LLM company won't pay for low quality content.
- The average Joe blogging on their website won't go anywhere because they aren't profiting from it to begin with. And the LLM linking back to the page with a reference would be a nice touch. Same logic applies to things like Open Libra and projects that are fundamentally about open information and not about driving ad revenue.
But, on the other hand, I don't think LLM-based search will fundamentally change anything. Ad revenue will get in the way as always and the LLM-based search will start injecting advertisements in its results. How other companies manage to advertise on this new platform will be figured out. What LLM-based search does is give Microsoft and others the opportunity to take down Google as the canonical search engine. A paradigm shift, but not one that benefits the end user.
> A paradigm shift, but not one that benefits the end user.
That's too neutral; the result is worse for the end user. It will be impossible to distinguish injected ads, unlike with Google. Furthermore, as it gives a much more direct "answer", people will also trust it more than a website linked to on Google.
- The clickbait, SEO-optimized garbage that today fills 95% of search results could entirely disappear as a business model because they have nothing interesting to offer and the LLM company won't pay for low quality content.
- The average Joe blogging on their website won't go anywhere because they aren't profiting from it to begin with. And the LLM linking back to the page with a reference would be a nice touch. Same logic applies to things like Open Libra and projects that are fundamentally about open information and not about driving ad revenue.
But, on the other hand, I don't think LLM-based search will fundamentally change anything. Ad revenue will get in the way as always and the LLM-based search will start injecting advertisements in its results. How other companies manage to advertise on this new platform will be figured out. What LLM-based search does is give Microsoft and others the opportunity to take down Google as the canonical search engine. A paradigm shift, but not one that benefits the end user.