few companies actually offer products that you can just pay for. Its pretty rare and usually extremely celebrated when it happens. When it comes to things like housing and cars, very few people can buy a home and have to rent or take out gigantic loans. I wouldn't read this as "people are okay with not owning things" so much as "what choice is there?" and thats at the root of the problem. Monopolies and collusion have destroyed choice and competition which is supposedly the root of capitalism and neo-liberalism.