I was agreeing with the article until the conclusion. I don't see how any of the stuff he had in the article even refers, much less supports, the conclusion of 'Colors are extremely important'. How do you conclude that from "customizability is good", which seemed like the main thesis of tfa?
Well, maybe because they are outstanding visual cues, and they can easily be used to discriminate information that otherwise you would have to _manually_ detect, look for and/or parse to extract some piece of information.