I really like your insight but I'm kind of curious as to how spectacular this marketing would need to be.
I saw a preview of BlackBerry 10's new phone but it doesn't seem like a particularly new or revolutionary offering. It makes minor, necessary adjustments but it seems as though they are late by at least 2-3 years. I see friends with BlackBerry's right now and I think that they are archaic. Granted, I am in a younger, consumer market, but there's something there.
I'd like to argue that RIM's brand is now very similar to MySpace. They might fix their product, rebrand themselves or reinforce their current, enterprise brand to push into markets again, but they are crippled by their recent lack of success, bad press and steep decline. Thus, no matter how good they get as a product, by being so crippled by the intangible effects of the brand decline, I doubt whether BlackBerry can assume their position again. Like MySpace, they may keep fixing their product, but they will keep losing users because everyone else is already using something else that's marginally better/comparable.
I appreciate your input on this. Your insight has been fantastic.
I agree with most everything you've said, but as I commented to another user, let's see what happens in 6 months before we write them off completely. Many of the same things were said about Apple too.
I saw a preview of BlackBerry 10's new phone but it doesn't seem like a particularly new or revolutionary offering. It makes minor, necessary adjustments but it seems as though they are late by at least 2-3 years. I see friends with BlackBerry's right now and I think that they are archaic. Granted, I am in a younger, consumer market, but there's something there.
I'd like to argue that RIM's brand is now very similar to MySpace. They might fix their product, rebrand themselves or reinforce their current, enterprise brand to push into markets again, but they are crippled by their recent lack of success, bad press and steep decline. Thus, no matter how good they get as a product, by being so crippled by the intangible effects of the brand decline, I doubt whether BlackBerry can assume their position again. Like MySpace, they may keep fixing their product, but they will keep losing users because everyone else is already using something else that's marginally better/comparable.
I appreciate your input on this. Your insight has been fantastic.