Really?
It's the late 80s, interest rates are pushing 20%, you are an airline with a credit rating that makes a drug addict look like a safe bet.You are flying with 50% empty first class seats.
You offer a $1M (at today's RoC adjusted rate) ticket for fat cats to fly whenever they want - as a way of covering next months payroll.
You figure that these people will get bored after a couple of flights/year. But you don't know that airport and security charges are going to start costing you $100/seat and you forget that these people will retire and decide that flying first class around the world is more fun than golf.