The Walgreens a five minute walk from me put these in ~ a year ago. Even though everything was fully functioning at the start, I already knew it was a terrible idea and it would only get worse.
The one, single thing that could be a positive over glass doors is that if someone holds a door open too long, condensation builds up and obscures the view. But in every other respect these LCD panels make the experience worse, often dramatically worse.
As for the contextual ad part of it -- I never saw ads, just pictures and prices of what supposedly was inside. If there were ads I would have only resented them. But in fact the panels are often down, or show the wrong information due to them not tracking inventory well.
The one, single thing that could be a positive over glass doors is that if someone holds a door open too long, condensation builds up and obscures the view. But in every other respect these LCD panels make the experience worse, often dramatically worse.
As for the contextual ad part of it -- I never saw ads, just pictures and prices of what supposedly was inside. If there were ads I would have only resented them. But in fact the panels are often down, or show the wrong information due to them not tracking inventory well.