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LOL from their homepage:

    The retail experience consumers want and deserve
    Cooler Screens was founded on the core idea that consumers deserve a better experience in brick-and-mortar retail. We bring in store consumers an irresistible experience with what they love about shopping online: ease, relevance, and transparency. 
    90%+ of consumers no longer prefer traditional glass cooler doors
Fortunately we don't have them where I live but they seem like a truly horrible idea.


> We bring in store consumers... transparency.

I mean... come on. Surely someone must have noticed this? Is it some kind of cruel joke?


> Surely someone must have noticed this

I thought the article we're discussing covered it well.

> "Transparency" seems like a poor choice of language when promoting a product that infamously compares poorly to the transparent door it replaces.


We put the opaque in transparency lolll


Where did that 90% number come from? Did they ask ten people around the office?


I wonder if the survey question was something misleading like "Do you prefer to spend time looking through cooler doors or at an LCD TV with programming for you?"


Depends on the show.




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