Typically the bigger dive bars or pub-club chain types; definitely an atmosphere many enjoy, though very much a matter of taste.

And/or sports bars.

Now there would be a use for these - imagine a wall of them along the side of the bar, with the game currently being watched spread across them all.

Only annoyance would be when the bartender has to open the door during a touchdown.

The coolers I've seen have translucent doors (see comment above), so the game wouldn't be super clear. The Walgreens coolers could do it but I presume you're joking as it would have no concrete benefits over putting a normal screen in front of a bunch of coolers (or even projecting onto some white coolers).

The only real benefit would be getting a large screen out of stupid VC money.

These things are obviously a solution in search of a problem. MAYBE it would make sense on the front of a vending machine (because then you could hide the mechanics and perhaps get them more dense).

I love to get high while surrounded by animated salesmen.