These early launches are not expected to "stick" - either that, or I've just been terribly unlucky. The only value you need to extract is real-time feedback about what you got right and what you got wrong. Then you tweak it and launch again, and again, and again. And eventually, you reach "product-market fit." And then it sticks. If you're lucky.

But the early product is not expected to be scalable. It just helps you avoid the problem of launching a late product with all the same major flaws.