The daily deal business can make a lot of money and consumers (particularly women) love it.
However as Groupon has proven they are typically very dependent on expensive marketing channels in order to achieve growth. Over the last year or so the market has become really saturated with daily deals sites and so the competition for customers is fierce. I think as Groupon's woes become increasingly apparent, the daily deals bubble will start to implode (if it hasn't begun to already)...
However as Groupon has proven they are typically very dependent on expensive marketing channels in order to achieve growth. Over the last year or so the market has become really saturated with daily deals sites and so the competition for customers is fierce. I think as Groupon's woes become increasingly apparent, the daily deals bubble will start to implode (if it hasn't begun to already)...