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The other thing I find amusing about things like Shorts (as well as things like Reels or Tok Tok) is that it is the perfect example of Goodhart's Law.

Basically all these platforms use dwell time as an indication that you liked (or at least were interested in) a video. So then these sites got flooded with completely inane videos of the "Just wait for it!!!" variety that last for 5 minutes, always making it seem like something is going to happen, but it's just video of an intersection or people at the grocery store or whatever.



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