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After reading the article about SpaceX, I think Apple should start their own program. They can afford it. SpaceX is being paid less than 2 billion to go to the space station. I'm thinking:

iRocket iSpaceShip iStation

See, there a product family already. And the best part is that the iSpaceShip can only dock with an iStation. So you gotta buy everything.



Apple has shown it's unwilling to invest in things it can't turn into a huge win. It's not being run by Howard Hughes.




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